vp, executive creative director
Publicis Hawkeye

With over 30 years of experience working in New York, the UK and Toronto, Scott is a leading Creative Strategist, Brand Ambassador and Relationship Marketer. Scott was brought in to launch and lead the Publicis Hawkeye Customer Engagement Practice in Toronto, bringing his experience and deep understanding of consumer insights and creative strategy to drive powerful creative ideas. Scott leads with his holistic 360-degree approach to solving business challenges, leveraging digital, direct and CRM communication channels.

Before joining Publicis Hawkeye, Scott had the privilege of working at Ogilvy One for 10 years working in NY, the UK, and Toronto. DRAFTFCB/Rivet for 8, and BBDO/Proximity for almost 4 years. He also co-founded Mosaic Direct + Interactive, where he spent 6 years.

In addition to being an award-winning Creative Director, Scott enjoys being a judge at almost all of the key Direct Marketing Awards, including the Echo Awards, John Caples Awards, The Canadian Marketing Awards, and has had the privilege of judging at the 2006 Cannes Lions Direct Advertising Festival. Scott is also on the Board of Governors of the DMA International Echo Awards.

Judging panel

ab bd

evp strategy

Teresa Barreira

chief marketing officer
Publicis Sapient

Michael Harrison

managing partner
Winterberry Group

John Common

Intelligent Demand

John Barker

CEO / chief idea officer

Michael Cruz

chief content officer
Adventure Junkie

Paul Allen

SI Partners Global

Scott Cullather


Scott Pinkney

vp, executive creative director
Publicis Hawkeye