Intelligent Demand

John Common is Intelligent Demand’s CEO and founder. He has spent more than 20 years working at the intersection of growth strategy, technology, marketing, sales and customer success in a variety of executive roles. His entire career has been focused on creating measurable revenue growth -- from both inside the org chart, and as a trusted agency partner. John’s vision, leadership, and passion for helping people and teams become revenue change agents have guided Intelligent Demand to become a world class revenue growth agency that has worked with some of the most recognizable brands in healthcare, telecommunications, SaaS, and technology.

He is most proud of Intelligent Demand’s people and culture. And that is closely followed by the enviable list of customers who we serve and the results we drive together with them: Kaiser Permanente, Trimble, Comcast, Change Healthcare, Level 3, GTT Communications, Change Healthcare, Connect For Health Colorado, DigitalGlobe, WOW!, Jenny Craig, GHX, Four Winds Interactive, ServiceSource, Welltok, OneNeck IT Solutions, and others.

Intelligent Demand is a full service revenue agency that helps our clients find, keep and grow relationships with their ideal customers. ID gives our clients the capabilities and support they need to expertly connect their marketing to measurable impact, and permanently transform how they grow revenue. Our solutions target the pillars of world class revenue performance: integrated revenue growth strategy, customer-centric go to market planning, account based and demand generation programs, sales
enablement, and best-of-breed technology, data and analytics services. Intelligent Demand works closely with a wide range of best-in-class technology platforms and solutions.

The platforms are fully vetted, highly qualified and, together we offer comprehensive and integrated
solutions for Intelligent Demand’s clients: Marketo, Bizible, Oracle, Salesforce, Uberflip, Demandbase, LeanData, Sigstr, DOMO, SnapApp, Drupal, Hubspot, and more.

Judging panel

Teresa Barreira

chief marketing officer
Publicis Sapient

Michael Harrison

managing partner
Winterberry Group

John Common

Intelligent Demand

ab bd

evp strategy

John Barker

CEO / chief idea officer

Michael Cruz

chief content officer
Adventure Junkie

Paul Allen

SI Partners Global

Scott Cullather


Scott Pinkney

vp, executive creative director
Publicis Hawkeye